Writing Press Release and Submitting them has Never Been This EASY!
Introduction to press release writing ... So how can you rise above all others and make your press release gleam in the eyes of the publisher?
How research validates your voice ... If you're the reason the newspaper (or other media venue) printed false information, believe me, they'll remember you every time the phone rings and they have to field a call from an angry reader who isn't happy with them.
Writing from the consumers point of view ... Ask yourself these questions to see if you've written from the consumers point of view
Find South Africa's great press releases here...
Covering the Who, What, When, Where, & Why in your content ...As mentioned in a previous chapter, you'll need to sit down and detail the Five Ws of your subject. Who? What? When? Where? Why? (Or How, if Why isn't applicable).
Tempting with teasers a tantalizing taste If your clients news isn't exactly a top-of-the-hour headline, you'll need to draw your audience into your world, where the news you're presenting is of utmost importance.
Formatting fundamentals following the rules of conformity ... Most media departments require their reporters and freelancers to follow particular guidelines for submissions before they will even consider reviewing your work.
Press Release placement finding the perfect medium ... The god thing about a press release is that it can take many different forms and be sent to a variety of media outlets.
Manipulating the media...A real editor has the ability to swiftly peruse his stack of incoming mail, rapidly discarding anything that doesn't fit the general criteria he looks for in a newsworthy item.
Tips of the trade to make your headlines hook the readers ... Theres a fine line between a lead, a headline, and a slug in the world of submitting your news information.
Noteworthy news how to keep track of your submissions and publications ...If you do have the luxury of only monitoring one target, you'll still have to work hard to make sure you catch any mention of your work in their publication.
Where to send press release ... When you look at the masthead of a publication, don't just pull a name from the top of the list and send your press release to the most important looking person.
Tempting media releases readers ... If there's one thing an editor hates to read, its a dull press release that rambles on about unimportant information.
Fundamentals following the rules of conformity ... Most media departments require their reporters and freelancers to follow particular guidelines for submissions before they will even consider reviewing your work.
Keeping track of your press releases submissions ...
Media releases sources validity ... Before you go to the interview, do a bit of background research on your subject and the person you're going to meet with.