Writing and Submitting Press Releases

Where to send press release ... When you look at the masthead of a publication, don't just pull a name from the top of the list and send your press release to the most important looking person.

Tempting media releases readers ... If there's one thing an editor hates to read, its a dull press release that rambles on about unimportant information.

Fundamentals following the rules of conformity ... Most media departments require their reporters and freelancers to follow particular guidelines for submissions before they will even consider reviewing your work.

Media releases sources validity ... Before you go to the interview, do a bit of background research on your subject and the person you're going to meet with.